packaging design

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kawaii design real canadian superstore | 2024

Created concept designs and initial sketches for back to school items. Launched in July 2024.

Official merchandise

First pass of rough illustrations for die-cut plate and ​napkin designs. Further developed into various ​merchandise.

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breaktime redesign concept | 2024

Unofficial packaging redesign concept for Dare Breaktime Cookies. Worked on the initial concept, final graphics, and physical maquettes.

Our redesign of Breaktime Cookies aimed to ​boost target market engagement and

sharpen the brand’s visual messaging. We ​infused a more modern graphic design

and a charming milk carton-style box, playing ​with the dunkable cookies concept.

• Fluid design
• Resealable tab
• Innovative shape

accessible packaging kit | 2024

Unofficial packaging concept for Dare Breaktime Cookies and Neilson. Worked on the initial concept and final graphics.

Accessible packaging kit created for Persons With Disabilities (PWD) of ​mobility issues. The kit includes the three redesigned packages including ​an empty section for a Neilson branded milk carton as a promotional ​incentive for consumers. The design reiterates the milk theme as the ​outer silhouette. When the package is opened, the box unravels ​symbolizing spilled milk.

• Easy to access once opened
• Unique design

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© 2023 Rachel Voong. All rights reserved. All artwork and images on this website are ​protected by copyright and may not be reproduced, distributed, or used without explicit ​permission. For inquiries or permissions, please contact rachelvoongbis@gmail.com.